The HiPP baby formula brand was founded in Pfaffenhofen in the late 19th century by Joseph Hipp, whose wife had trouble breastfeeding her twins. As a baker, he solved his twins’ nutrition problems by baking rusks and enriching their milk with rusk flour.
By the mid-20th century, the family had expanded into manufactured weaning food. It was Claus Hipp who made organic farming central to the company’s identity, personally traveling to build a network of certified organic farms. The Ehrensberg family farm near Pfaffenhofen was among the first to convert to organic production. HiPP became one of Europe’s earliest and most committed advocates for organic agriculture in infant nutrition.
Today, Claus Hipp had already passed on the torch to Stefan Hipp, who’s the new face that stands personally behind every HiPP product. That level of accountability, from a family still actively involved in the business, is something few formula brands can claim.