How to Buy European Baby Formula in the U.S.: 6 Checks Before You Order

Once you have settled on a formula, buying it should be the easy part. Here is how to buy European baby formula in the U.S. without surprises. Formuland sells HiPP German, Dutch and UK formulas, Holle cow and goat milk formulas, and Kendamil's UK and EU versions online. Kendamil's U.S. website also lists U.S. stores that carry the brand. Wherever you buy, confirm six things first: the label version, the expiration date, sealed packaging with a lot code, the total charges, the delivery estimate and the return policy.

Ingredient details come from each brand's label. Prices, shelf life and shipping terms below are Formuland's own, checked November 7, 2026.

Note: Formuland sells HiPP, Holle, Kendamil and other European brands. This guide explains what to ask any seller, including us, and does not rank retailers.

Where to buy HiPP, Holle and Kendamil

Six checks before you order

1. The label version

The same brand can come in several versions. HiPP, for example, makes German, Dutch and UK formulas with different recipes, stage names and label languages. A listing that only says "HiPP Stage 1" does not tell you which one you will receive. Identify a product by brand, market version, range, stage and weight. At Formuland the version is in the product name ("HiPP German", "HiPP Dutch", "HiPP UK"); our German vs Dutch vs UK guide lays out the differences. Kendamil works the same way: Formuland sells its UK range (Classic, Organic, Goat) and its EU versions, Kendamil Premium (stages 1 to 4) and Kendamil Bio Nature (organic, stages 1 to 3).

2. The expiration date

Ask how much shelf life is left when the product ships, not just whether it is in date. Formuland ships powdered formula with at least 6 months before its expiration date and ready-to-feed bottles with at least 3 months. Once a container is open, follow its label; CDC notes that most powdered formulas should be used within one month of opening.

3. Sealed packaging and the lot code

Formula should arrive in the manufacturer's sealed packaging with the original lot (batch) code and expiration date printed on it. Formuland does not repackage or relabel products. Keep the packaging until you finish it, and check recall notices against the product name, lot code and expiration date, on our baby formula recall tracker and on FDA's recalls page.

4. Duties and the total price

Check whether duties, taxes and delivery fees are included before you pay. Formuland's shipping policy states that U.S. orders ship with import duties and taxes prepaid, and shipping is free on orders of $100 or more. To compare sellers, divide the price by the ounces of powder: one 800 g (28.2 oz) can of Kendamil Classic Stage 1 at $49.99 works out to $1.77 per ounce (single-can price, before Subscribe & Save, checked November 7, 2026). Powder price is not cost per bottle, because each brand's scoop and water amounts differ.

5. Delivery time and where it ships from

Formuland often ships orders the same or next business day, and most orders are delivered within 2 to 7 business days after processing. Most of our formula ships from partners in Europe and the UK. Delivery times are estimates, and customs processing can occasionally add time, so reorder while you still have about two weeks of formula left.

6. Returns and support

Ask each seller what it accepts back and what happens if a parcel arrives damaged. Formuland cannot accept opened formula, for safety reasons; unopened formula is reviewed case by case, and we help with damaged parcels at care@formuland.com. If you reorder on a schedule, Subscribe & Save takes 7% off eligible items.

Formuland's versions by brand

Before the first feed

Talk to your pediatrician before you start a formula or switch to a new one, and choose the stage the label gives for your baby's age. Prepare each bottle exactly as its label says: measure the water first, then add the powder, and never add extra water to make formula last longer. CDC advises using prepared formula within 2 hours of preparation and within 1 hour after a feed starts, refrigerating any bottle made ahead and using it within 24 hours, and throwing away what is left after a feed.

Disclosure: Formuland sells HiPP, Holle and Kendamil. Prices, shelf life and delivery terms in this guide are ours; ingredient details come from each brand's label.

Questions parents ask